Peer Recommended Resources



Peer Recommended | Book

the-marketing-md-book-9The Marketing MD

By Michael Tetreault

Why wait until Saturday to see new patients? Are Homeowners Association (HOA) newsletters and middle school soccer teams a good way to reach my target audience? Should I have extended practice hours every Thursday until 8pm?  The difference between good and great is subtle. But what exactly are all of the great medical offices doing? Where are they doing it? In what order? If you’ve studied the operational and marketing habits of both good and great medical practices, you’ll find the differences are minuscule. However, they’re a stop light on the road to treatment for most patients nowadays.

Many believe, the battle of marketing against your competition will always come down to one thing, who can spend the most to acquire a new patient? The doctor’s office with the biggest wallet is NOT the practice who is going to win this battle. The practice who understands its patients’ and executes a written plan [even those with limited/no budget] to reach them will always win.  We all search for shortcuts. We all secretly hope there is a backdoor strategy to acquire new patients. Maybe there’s an advertisement we haven’t used yet –there’s not. The secret to marketing and acquiring new patients is that there is no secret. It’s simple purchases, a written budget and a discerning marketing plan that involves knowing your audience, where they are, what they want, and how you can create informative pattern-interruptions that make you the obvious healthcare provider for them …for life!

Paperback | Kindle Edition


“Facebook Marketing For Doctors” by Michael Tetreault

facebookfordoctorsPaperback $7.95 >> | Kindle Edition $0.99 >>

You would be hard-pressed to find a demographic not yet represented among Facebook’s one billion users. The investment of time and resources is worth it. Currently, Facebook remains dominant in many categories including time spent on any U.S. website according to the NM Incite – the numbers are truly staggering to look at. Facebook visitors spent over 53.5 billion total minutes on their site in 2010 according to the Neilson, Netview, Home and Work (May 2011) study of the Top 10 Web Brands.

What business can’t afford to spend 20-minutes each day reaching out to current customers and their friends? In this book, Tetreault will walk you through some very basic steps that every business owner can do in just 20-minutes each day. He will share with you industry tips and resources from his own experience building and managing brands on Facebook. He will also highlight some of the more complicated and little-known secrets that anyone can do on a daily, weekly or monthly basis. This book will walk you through everything you need to know about getting started with Facebook. It will simplify your marketing efforts and help your business find real results!



Peer Recommended | Book

The Business Side of Medicine: What Medical Schools Don’t Teach You

By Tom Harbin

Dr. Harbin wrote this book to fill the gap: to help doctors deal with the business aspects of medicine, help doctors in training learn how to evaluate opportunities for the future, and assist practicing doctors in dealing with the questions arising every day and when planning for the future.

Paperback | Kindle Edition



Peer Recommended | Book

Now, Discover Your Strengths

By Marcus Buckingham

Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them. Instead, guided by our parents, by our teachers, by our managers, and by psychology’s fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected.

Paperback | Kindle Edition



Peer Recommended | Book

Ordering Your Private World

By Gordon MacDonald

We have schedule planners, computerized calendars,and self-stick notes to help us organize our business and social lives everyday. But what about organizing the other side of our lives―the spiritual side?  One of the great battlegrounds of the new century is within the private world of the individual.The values of our Western culture incline us to believe that the busy, publicly active person in ministry  is also the most spiritual.  Tempted to give imbalanced attention to the public world at the expense of the private, we become involved in more programs, more meetings. Our massive responsibilities at home, work, and church have resulted in a lot of good people on the verge of collapse.  In this timely update of his classic Ordering Your Private World, Gordon MacDonald equips a new generation to live life from the inside out, cultivating the inner victory necessary for public effectiveness.

Paperback | Amazon



Peer Recommended | Book

Start: Punch Fear in the Face, Escape Average and Do Work that Matters

By Jon Acuff

Wall Street Journal best-selling author Jon Acuff reveals the steps to getting unstuck and back onto the path of being awesome. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is Start gives readers practical, actionable insights to be more awesome, more often.

Paperback | Kindle Edition


Peer Recommended | Book

How to Hug a Porcupine: Easy Ways to Love the Difficult People in Your Life

Most of us know someone who, for whatever reason, always seems to cause problems, irritate others, or incite conflict. Often, these people are a part of our daily lives. The truth is that these trouble makers haven’t necessarily asked to be this way.  Sometimes we need to learn new approaches to deal with people who are harder to get along with or love.  How to Hug a Porcupine: Easy Ways to Love Difficult People in Your Life, explains that making peace with others isn’t as tough or terrible as we think it is–especially when you can use an adorable animal analogy and apply it to real-life problems. Among other tips, How to Hug a Porcupine includes: Three easy ways to end an argument; How to spot the porcupine in others; and How to spot the porcupine in ourselves.

Hardcover – March 10, 2009 by June Eding (Editor) and Dr. Debbie Ellis (Contributor)


Peer Recommended | Book

Good to Great: Why Some Companies Make the Leap…And Others Don’t

By Jim Collins

Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

Paperback | Kindle Edition


Peer Recommended | Book

48 Days to the Work You Love: Preparing for the New Normal

By Dan Miller

Step by step, this updated edition of 48 Days to the Work You Love reveals the process for creating a Life Plan and translating that plan into meaningful and fulfilling daily work.

Paperback | Kindle Edition


Peer Recommended | Book

Modern Clinic Design: Strategies for an Era of Change, 1st Edition

Written by Christine Guzzo Vickery (Editor), Gary Nyberg (Editor), Douglas Whiteaker (Editor)

Designers not only need to know the different requirements for each of these spaces, but also understand how certain design strategies affect the patient’s experience in the space. This book explores all aspects of clinic design, and describes how aesthetics and functionality can merge to provide a positive experience for patients, staff, and healthcare providers. * Understand how recent industry developments impact facility design * Learn how design strategies can help create a positive patient experience * Examine emerging clinic models that are becoming increasingly prevalent * Analyze the impact of technology on clinic design A well-designed clinic is essential for the well-being of the patients and health care providers that occupy the space every day. The healthcare industry is shifting, and the healthcare design industry must shift with it to continue producing spaces that are relevant to ever-evolving patient and worker needs. For complete guidance toward the role of design, Modern Clinic Design is a thorough, practical reference.

Written by a team of veteran healthcare interior designers, architects, and engineers, this book addresses the impacts of evolving legislation, changing technologies, and emerging nontraditional clinic models on clinic design, and illustrates effective design strategies for any type of clinic. Readers will find innovative ideas about lean design, design for flexibility, and the use of mock-ups to prototype space plans within a clinic setting, and diagrammed examples including waiting rooms, registration desks, and exam rooms that demonstrate how these ideas are applied to real-world projects. Spurred on by recent healthcare legislation and new technological developments, clinics can now offer a greater variety of services in a greater variety of locations.

Hardcover | Kindle Edition


Peer Recommended | Book

The Patient Will See You Now: The Future of Medicine is in Your Hands

By Eric Topol, MD

In this new era, patients will control their data and be emancipated from a paternalistic medical regime in which “the doctor knows best.” Mobile phones, apps, and attachments will literally put the lab and the ICU in our pockets. The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us.

Paperback | Kindle Edition


Peer Recommended | Book

The Lean CEO: Leading the Way to World-Class Excellence

By Jacob Stoller (Author)

As organizations strive to do more with less, many are turning to Lean methodology, which is based on the same techniques that propelled the legendary turnaround of Japan’s industrial sector after World War II. Few leaders, however, understand that the real secret behind Lean is a comprehensive approach to management that differs significantly from what is taught in business school. Lean initiatives, consequently, are rarely led by senior management, and seldom lead to significant change.

Hardcover | EBook (Amazon)


Peer Recommended | Book

The Medical Entrepreneur

By Steven M. Hacker MD

The book provides tips, steps, pearls, and pitfalls written in a concise manner. Busy doctors with little time can quickly access critical cost saving information when joining or starting a private practice.

Paperback | Kindle Edition


Peer Recommended | Book

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

By Steven Pressfield

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. hat keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself. Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

Paperback | Amazon


Peer Recommended | Book

Quitter

By Jon Acuff

Have you ever felt caught between the tension of a day job and a dream job? That gap between what you have to do and what you’d love to do?  It’s time to close the gap. It’s time to be a Quitter.

Hardcover | Kindle Edition


Peer Recommended | Book

Visioneering

By Andy Stanley

Everybody ends up somewhere in life. You can end up somewhere on purpose!  Visioneering is the engineering of a vision. It’s the process one follows to develop and maintain vision. “Vision,” writes Andy Stanley, “is a clear mental picture of what could be, fueled by the conviction that it should be.”

Paperback | Kindle Edition


 


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